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      • Facebook Ads
      • Decoding Facebook Ads Manager
      CoursesFacebook AdsDecoding Facebook Ads Manager
      • Navigating Facebook Ads Manager 4

        • Lecture1.1
          Introduction to Decoding Facebook Ads Manager Online Course 02 min
        • Lecture1.2
          Accessing Facebook Ads Manager 02 min
        • Lecture1.3
          Navigating Facebook Ads Manager (Part 1) 05 min
        • Lecture1.4
          Navigating Facebook Ads Manager (Part 2) 03 min
      • Important Fundamental Concepts of Facebook Ads Manager 7

        • Lecture2.1
          The Campaign Nesting Method 05 min
        • Lecture2.2
          Understanding Ad Relevance Metrics 04 min
        • Lecture2.3
          Understanding Facebook Ads Metrics and How to find them 08 min
        • Lecture2.4
          Why create ads in Ads Manager? 01 min
        • Lecture2.5
          What is Special Ad Category Ad Buy? 01 min
        • Lecture2.6
          Auction VS Reach & Frequency 03 min
        • Lecture2.7
          Introduction to Facebook Ads Objectives 02 min
      • Facebook Ads Manager Settings - Campaign Level 8

        • Lecture3.1
          How to name Facebook Ads Campaign? 02 min
        • Lecture3.2
          Creating AB Split Test 06 min
        • Lecture3.3
          Understanding Campaign Budget Optimization 06 min
        • Lecture3.4
          Daily Budget VS Lifetime Budget 06 min
        • Lecture3.5
          Understand Campaign Bid Strategy and How to use them 05 min
        • Lecture3.6
          Standard Delivery vs Accelerated Delivery 01 min
        • Lecture3.7
          Fatal Campaign Budget Optimization Mistake to Avoid 02 min
        • Lecture3.8
          Control Ad Set Spend Limit under Campaign Budget Optimization 03 min
      • Facebook Ads Manager Settings - Ad Set Level 18

        • Lecture4.1
          Ad Set Settings Overview 02 min
        • Lecture4.2
          Traffic Objective Destinations VS Messages Objective Destinations 03 min
        • Lecture4.3
          Should you use Dynamic Creative? 03 min
        • Lecture4.4
          What is Facebook Offer & How to use it? 05 min
        • Lecture4.5
          Facebook Ads Audience Types and Right Ways to use them 06 min
        • Lecture4.6
          Introduction to Audience Targeting Settings 02 min
        • Lecture4.7
          Introduction to Custom Audiences 08 min
        • Lecture4.8
          3 Important Key Concepts to create Effective Custom Audiences 06 min
        • Lecture4.9
          Do’s & Don’ts in creating Custom Audiences with Detailed Walkthrough 11 min
        • Lecture4.10
          Where and How to manage Audiences 02 min
        • Lecture4.11
          How to use Custom Audiences and Ad Set Naming Method 03 min
        • Lecture4.12
          How to set Locations Targeting effectively 05 min
        • Lecture4.13
          Age, Gender & Languages Targeting 02 min
        • Lecture4.14
          How to do Detailed Targeting right 03 min
        • Lecture4.15
          Expanded Detailed Targeting & Connection Targeting 02 min
        • Lecture4.16
          Facebook Ad Placements – Which to choose? 11 min
        • Lecture4.17
          Introduction to Ad Set Optimization & Spending Controls 04 min
        • Lecture4.18
          Ad Delivery Optimizations & when to use them 04 min
      • Facebook Ads Manager Settings - Ad Level 5

        • Lecture5.1
          Introduction to Ad Creation Settings 03 min
        • Lecture5.2
          Ad Creation Walkthrough – Carousel 04 min
        • Lecture5.3
          Ad Creation Walkthrough – Single Image, Slideshow & Video 07 min
        • Lecture5.4
          Ad Creation Walkthrough – Collection & Instant Experience 04 min
        • Lecture5.5
          Summary – This is just the Beginning 02 min
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        Prev Introduction to Ad Set Optimization & Spending Controls
        Next Introduction to Ad Creation Settings

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