Decoding Facebook Ads Manager
Learn how to use Facebook Ads Manager effectively, learning how each and every one of the tools and features can do to help you optimize your Facebook ads campaign. This course provides step-by-step walkthroughs, use cases, actionable examples and ideas on how to use Facebook Ads Manager effectively
With our 10 years experience managing and guiding over RM10mil in Facebook ads spend, helping over 200+ clients in their thousands of Facebook ads campaigns, we share the best practices on how to use Facebook Ads Manager effectively.
This course is conducted by Facebook Blueprint Certified Professional.
Join the Membership
This course is part of Facebook Ads Accelerator Membership Program, with minimal yearly subscription of USD397/year, you’ll unlock:
- Instant access to all online lessons
- Brand new lectures every month
- 7-day, 100% Money Back Guarantee
- Cancel anytime with few clicks on your own
Learn to use Facebook Ads Manager effectively
- Lectures 42
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Language English
- Students 117
- Assessments Yes
Important Fundamental Concepts of Facebook Ads Manager
Facebook Ads Manager Settings - Campaign Level
- How to name Facebook Ads Campaign?
- Creating AB Split Test
- Understanding Campaign Budget Optimization
- Daily Budget VS Lifetime Budget
- Understand Campaign Bid Strategy and How to use them
- Standard Delivery vs Accelerated Delivery
- Fatal Campaign Budget Optimization Mistake to Avoid
- Control Ad Set Spend Limit under Campaign Budget Optimization
Facebook Ads Manager Settings - Ad Set Level
- Ad Set Settings Overview
- Traffic Objective Destinations VS Messages Objective Destinations
- Should you use Dynamic Creative?
- What is Facebook Offer & How to use it?
- Facebook Ads Audience Types and Right Ways to use them
- Introduction to Audience Targeting Settings
- Introduction to Custom Audiences
- 3 Important Key Concepts to create Effective Custom Audiences
- Do’s & Don’ts in creating Custom Audiences with Detailed Walkthrough
- Where and How to manage Audiences
- How to use Custom Audiences and Ad Set Naming Method
- How to set Locations Targeting effectively
- Age, Gender & Languages Targeting
- How to do Detailed Targeting right
- Expanded Detailed Targeting & Connection Targeting
- Facebook Ad Placements – Which to choose?
- Introduction to Ad Set Optimization & Spending Controls
- Ad Delivery Optimizations & when to use them
Facebook Ads Manager Settings - Ad Level